Tuesday, March 15, 2011

Dove commercial

At first you see a girl come in that doesn't look like she would belong on the cover of a magazine or on a billboard.  She is wearing a white tank top and just has her hair lying flat to emphasize that she is a normal person.  Her posture is also very poor making her look like she has low self-esteem.  The first thing they do is put makeup on her cheeks and forehead to cover up her acne.  The next thing we see is them putting various hair styles on her until they find the one that looks the best.  Then we see little touch-ups such as thicker eyebrows, eyeliner, thicker lips and mascara.  After she has makeup and everything else done to her, her posture is much better making her look like more of a model.  The setting then switches from a dark room to a room with flashing lights indicating that pictures are being taken of her.  The company then edits the best photo to make her look perfect. The very last scene we see is two teenage girls walking down the street looking up at the billboard.  This message is coming from the Dove corporation.  As a company it benefits them to put out a campaign that says you don't have to be perfect.

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